THE PRESENTATION

THE REBUTTALS

GATEKEEPER

This is ____ and I’m in the Risk Department here at Merchant Services and I’m calling regarding the current merchant account.  Unfortunately, there’s been a CHANGE.  Do me a favor and grab [Full Name], will ya!  IF NO NAME USE:  Do me a favor and grab the person who set up the MERCHANT ACCOUNT for me, will ya!

WE ARE NOT “NEW” TO YOU

[NAME], let me introduce myself, my name is __________, and I’m one of the Risk Managers in the Interchange Division here at Merchant Services.  Do you have a moment to speak with me regarding the current account?

First, I need to inform you that our calls are recorded for Quality Assurance, Training Purposes, and Fraud Prevention. To be clear, this is NOT a sales call  – you are processing with us now.   You know us as  First Data – TSYS – Global – Paymentech-or-Elavon – just depending on where your bank or 3rd Party sales-group placed you when they sold you our services.  In other words, we do the authorization, capture, and settlement on the EXISTING account.  So, we do-what-you-don’t-see. Does that make sense?   OK, and when there’s a change to the account…  I AM required to notify you.

WHY DO WE DO IT

Visa and MasterCard settled a 5.54 Billion dollar Anti-Trust Suit with the Federal Trade Commission last year and you are a member of the affected class.  As a current account holder, we sent out a mailer to your business roughly 90 days ago regarding your entitlement.  That’s why I’m reaching out to you! 

LOTS OF SALES CALLS

Listen _______, I think what you’re trying to say is that you get a lot of sales calls right?  Yeah, and that’s partly, our-fault.  Now, I’ll explain why.  go to ->    WHY DO WE DO IT

HAPPY WITH MY BANK

Listen _______, I think what you’re trying to say is that you’re happy with the group that sold you your current retail processing services, right?.  Hey, I get it, why change something that’s working fine. right?  But, what if I told you that you are already processing through us now?                                                                                      go to ->   Banks Don’t Process

DISCLOSURES

[NAME], you’ve heard this before!  You know I have to read these disclosures before I can get to the point, so bear with me, we’re almost there.     AGAIN…

SEND ME INFO

I won’t be able do that _______, You see, because this is banking, I’m on a closed server. And due to PCI compliance and third party disclosure law, I am not permitted to send anything via Fax or Email. However, we did send out a mailer to your business 90 days ago regarding your entitlement and that’s-why I’m reaching out to you!  go to ->  where you left off.

WHAT HAPPENS NEXT

[Name], your Regional VP from the Interchange Division needs to meet with you at your location to determine how best to structure those Tier-1 entitlements that you’ve earned and qualified for as a result of the settlement.  More importantly, the entitlements include a monetary disbursement from the settlement that we estimate to be between three and eight thousand dollars.  I’ll be able to give you a better estimate in a moment. But first I have to read to you the court-mandated disclosures. 

While claims forms are not yet available, your Regional VP will assist you with Pre-registering during the meeting and later submitting the claims form on your behalf when it becomes availableOf course, there is No-cost to you for providing this service and Class Members need not sign up for any third-party service that charges a fee in order to participate in any monetary relief. Additional No-cost assistance will also be available from the Class Administrator and Class Counsel during the claims-filing period. You can also go to the court-appointed website for additional information.  [www.paymentcardsettlement.com]

[Name] the claims period runs from 2004 thru 2018. You were processing cards in 2004, correct?  OK, in order to provide you with an estimate of your entitlement, I need an average monthly processing volume from 2004 to 2018. Your best guess will work. 30K/50K100K

NOTE: Select year and monthly processing amount from the dropdown in Dynamics.
OK [Name] based on those numbers, we estimate your entitlement to be about $__________.

IT GETS BETTER

It gets better [Name].  You see, we are now mandated, by charter to allow a small percentage of the over seven Million small businesses into our Tier-1 Program.  So now,  you’ll receive many of the same benefits we provide to over twenty-six thousand of our nation’s largest companies that already have access to Tier-1 pricing. 

Most importantlywhat that is going to do for your business, is eliminate to 4-levels of retail markup…  umm, to which you’re currently EXPOSED…  resulting in a savings of 30 to 50 percent in your processing-fees moving-forward.  OK, and because of the entitlement, you don’t have to do the $350 million a month in credit card processing volume that it normally takes…  just to fill out the application to be able to gain access to the Tier-1 Program.  Does that make sense?

(Click Booking Button Now)

SET A TIME

My job is to SET A TIME.     I SET A TIME for your regional VP from the Interchange Division to come to meet with you at your location. 

Now, he’s GOING to come out… he’s GOING to sit down with you… and he’s GOING to customize those TIER-1 Rates because…   

And I need you to REMEMBER… 

YOU – ARE – BEING – PROCESSED – AT – AN – INCORRECT – TIER – 4 – LEVEL – Now-that-you have EARNED the TIER-1 LEVEL 

So…  Let-Me-Ask-You-This.  Do you prefer mornings or afternoons to, MAKE your meetings?  Go to CRM to schedule the meeting.

BANKS DON’T PROCESS

Now, _______, I know you didn’t really think your bank processes your credit card transaction in the back room. Did you?

You see, they act more like a mortgage broker selling you our First Data, TSYS, Paymentech, and Elavon backend processing services. So at the end of the day, no matter which bank or 3rd-party you use, they still look to our backends to do the AuthorizationCapture-and-Settlement of the transactions on your existing account.     Go to ->  RATES WENT UP

RATES WENT UP

So, let me ask you this.  Were you even aware that your CC processing rates went up in October and now they’re going up again in March? Go to -> VP’s Educate

VP’s EDUCATE YOU

You see [NAME], one of the PRIMARY responsibilities of your local VP is to educate you on how the CC Processing industry truly works. Now, one thing is for sure; before they leave, you’ll know who the players are in the industry, their relationship to each other, and most importantly, how we’re able to streamline the process for you.  Does that make sense? 

WHY COME OUT

Yeah, great question, First, I need you to understand that this is NOT a sales call.  It’s an interview process conducted by your Regional VP from the interchange division and is the final step that every business must complete before gaining access to TIER-1.  Your VP is responsible for the account and needs to meet with you at your location to determine how best to structure the Tier-1 entitlements that you’ve earned and qualified for as a result of that settlement. During the interview, your VP will perform a site survey and then sit down with you and customize your Tier-1 rates to the type of processing you do the most.  Of course, they’ll analyze that against your current situation and demonstrate EXACTLY where the savings are coming from. Does that make sense?    go to ->  SET A TIME 

ARE YOU: PROCESSOR NAME

[PROCESSOR] is our back end and I’m in the Notification Center where we provide notifications pertaining to 6700 retail banks and 3500 3rd party sales groups.  My job is to simply notify you of the change to the account and to SET A TIME…  go to ->  SET A TIME  (expect another objection)

WHY DONT YOU HAVE MY INFO

Listen [NAME], AND I THINK YOU’LL AGREE that as a Risk Analyst in the Notifications Center, I’m not PRIVY to the details of your account…   NOR WOULD YOU WANT ME TO BE!  My job is to simply notify you of the change and to SET A TIME… 

I KNOW MY BANK DOESN’T

Yeah, people don’t realize that TSYS, Global, Paymentech, & Elavon lease server time from our First Data backend(now Fiserv)   Our data centers in Omaha, Nebraska, process over five-thousand transactions every second of every daycover over 17-acres, are built One-hundred feet underground, and are protected by a Federal No-Fly-Zone!       go to -> VP’s Educate You

JUST SWITCHED

Yes, I see that here, how long ago was that?

If Less than 2 months: Who did you go with?  They’re a great group! So you’re in good hands for now. Change ID Status to:  [Just Switched] +  [Add ISO]

If more than two months: That’s not a problem. You see, when you qualify at the Tier-1 level, we can overcome any contractual processing issues to which you may be currently exposed.  go to ->  SET A TIME 

IN A CONTRACT

Yes, I know [NAME], that’s not a problem.  You see, now that you are moving up to the Tier-1 national interchange level, we can overcome any contractual processing issues to which you may be currently exposed.

DO I HAVE TO BUY NEW EQUIPMENT

Why [NAME], your equipment is EMV chip card compliant, isn’t it?  IF YES:  OK, so that’s one less thing to have to worry about!                          IF NO:  OK, that’s not a problem. You see [NAME], at the Tier-1 level, we provide equipment at a no-out-of-pocket expense to you

IRRATIONAL FEAR

Let me ask you this [NAME].  What’s your irrational fear?     (Wait)   

Just to be clear, you do know that First Data does the actual processing of the secure payment transactions on your current account. Right?  Of course you know that the banks and third-party sales groups don’t do your processing in their back room. Right?  But did you know that TSYS, Global, Paymentech, and Elavon lease server time from our First Data back-end? 

OKAY AND MOST IMPORTANTLY:

You understand that it’s only because of the 5.54 Billion dollar settlement with Visa and MasterCard that you’re receiving this entitlement. Right?       go to -> VP’s Educate

THE PRESENTATION

GATEKEEPER

This is ____ and I’m in the Risk Department here at Merchant Services and I’m calling regarding the current merchant account.  Unfortunately, there’s been a CHANGE.  Do me a favor and grab [Full Name], will ya!  IF NO NAME USE:  Do me a favor and grab the person who set up the MERCHANT ACCOUNT for me, will ya!

WE ARE NOT “NEW” TO YOU

[NAME], let me introduce myself, my name is __________, and I’m one of the Risk Managers in the Interchange Division here at Merchant Services.  Do you have a moment to speak with me regarding the current account?

First, I need to inform you that our calls are recorded for Quality Assurance, Training Purposes, and Fraud Prevention. To be clear, this is NOT a sales call  – you are processing with us now.   You know us as  First Data – TSYS – Global – Paymentech-or-Elavon – just depending on where your bank or 3rd Party sales-group placed you when they sold you our services.  We do the authorization, capture, and settlement on the EXISTING accountIn other words, we do-what-you-don’t-see. Does that make sense?   OK, and when there’s a change to the account…  I AM required to notify you.

WHY DO WE DO IT

Visa and MasterCard settled a 5.54 Billion dollar Anti-Trust Suit with the Federal Trade Commission last year and you are a member of the affected class.  As a current account holder, we sent out a mailer to your business roughly 90 days ago regarding your entitlement.  That’s why I’m reaching out to you! 

WHAT HAPPENS NEXT

[Name], your Regional VP from the Interchange Division needs to meet with you at your location to determine how best to structure those Tier-1 entitlements that you’ve earned and qualified for as a result of the settlement.  More importantly, the entitlements include a monetary disbursement from the settlement that we estimate to be between three and eight thousand dollars.  I’ll be able to give a better estimate in a moment. But first I have to read to you the court-mandated disclosures. 

While claims forms are not yet available, your Regional VP will assist you with Pre-registering during the meeting and later submitting the claims form on your behalf when it becomes availableOf course, there is No-cost to you for providing this service and Class Members need not sign up for any third-party service that charges a fee in order to participate in any monetary relief. Additional No-cost assistance will also be available from the Class Administrator and Class Counsel during the claims-filing period. You can also go to the court-appointed website for additional information.  [www.paymentcardsettlement.com]

[Name] the claims period runs from 2004 thru 2018. You were processing cards in 2004, correct?  OK, in order to provide you with an estimate of your entitlement, I need an average monthly processing volume from 2004 to 2018. Your best guess will work. 30K/50K100K

NOTE: Select year and monthly processing amount from the dropdown in Dynamics.   OK [Name] based on your estimate your entitlement will most like be more than $__________.

It gets better [Name].  You see, we are now mandated, by charter to allow a small percentage of the over seven Million small businesses into our Tier-1 Program.  So now,  you’ll receive many of the same benefits we provide to over twenty-six thousand of our nation’s largest companies.  

Most importantlywhat that is going to do for your business, is eliminate 4-levels of retail markup…  umm, to which you’re currently EXPOSED…  resulting in a savings of 30 to 50 percent in your processing-fees-moving-forward.  OK, and because of the entitlement, you don’t have to do the $350 million a month in credit card processing volume that it normally takes…  just to fill out the application to be able to gain access to the Tier-1 Program!

 (Click Booking Button Now)

My job is to SET A TIME.     I SET A TIME for your regional VP from the Interchange Division to come to meet with you at your location. 

Now, he’s GOING to come out… he’s GOING to sit down with you… and he’s GOING to customize those TIER-1 Rates because…   

And I need you to REMEMBER… 

YOU – ARE – BEING – PROCESSED – AT – AN – INCORRECT – TIER – 4 – LEVEL – Now-that-you have EARNED the TIER-1 LEVEL 

So…  Let-Me-Ask-You-This.  Do you prefer mornings or afternoons to, MAKE your meetings?  Go to CRM to schedule the meeting.

THE REBUTTALS

DISCLOSURES

[NAME], you’ve heard this before!  You know I have to read these disclosures before I can get to the point, so bear with me, we’re almost there.     AGAIN…

SEND ME INFO

No, I won’t do that!!!  This is banking and I am on a closed server due to THIRD-PARTY DISCLOSURE LAW and PCI Compliance.  Therefore I am not permitted to send anything via Fax or Email.

LOTS OF SALES CALLS

Listen [NAME]

I understand you get a lot of sales calls and that’s partly our fault.  I’ll explain why.  We did this risk assessment on your business over a year ago upgrading the account to a Low-Risk category and, as a result, the banks and the 3rd-party sales groups solicit you!.    go to ->    Banks Don’t Process

HAPPY WITH MY BANK

Listen [NAME]

I understand you’re happy with the group that sold you your current retail processing services.  So why change something that’s working fine. right?  But, what if I told you that you are already processing through us now?                                                   go to ->   Banks Don’t Process

BANKS DON’T PROCESS

You see ____, the banks don’t process cards in the back room. Instead, they act as a mortgage broker in the equation, selling you our Fiserv, TSYS, Paymentech, and Elavon backend processing services. So at the end of the day, no matter which bank or a 3rd-party you use, they still look to our backends to do the AuthorizationCapture-and-Settlement of the transactions… on your existing account.

RATES WENT UP

________, Were you even aware that your rates went up in October and now they’re going up again in March?

VP’s EDUCATE YOU

You see [NAME], one of the PRIMARY responsibilities of your local VP, other than to facilitate your transition to TIER-1, is to educate you on how the CC Processing industry truly works. One thing’s for sure before they leave, you’ll know who the players are in the industry, their relationship to each other, and most importantly, how we’re able to streamline the process for you.  Does that make sense? 

WHY COME OUT

Yeah, great question, First, I need you to understand that this is NOT a sales call.  It’s an interview process conducted by your Regional VP from the interchange division and is the final step that every business must complete before gaining access to TIER-1.  Your VP is responsible for the account and needs to meet with you at your location to determine how best to structure the Tier-1 entitlements that you’ve earned and qualified for as a result of that settlement. During the interview, your VP will perform a site survey and then sit down with you and customize your Tier-1 rates to the type of processing you do the most.  Of course, they’ll analyze that against your current situation and demonstrate EXACTLY where the savings are coming from. Does that make sense?    go to ->  SET A TIME 

ARE YOU: PROCESSOR NAME

[PROCESSOR] is our back end and I’m in the Notification Center where we provide notifications pertaining to 6700 retail banks and 3500 3rd party sales groups.  My job is to simply notify you of the change to the account and to SET A TIME…  go to ->  SET A TIME  (expect another objection)

WHY DONT YOU HAVE MY INFO

Listen [NAME], AND I THINK YOU’LL AGREE that as a Risk Analyst in the Notifications Center, I’m not PRIVY to the details of your account…   NOR WOULD YOU WANT ME TO BE!  My job is to simply notify you of the change and to SET A TIME… 

I KNOW MY BANK DOESN’T

Yeah, people don’t realize that TSYS, Global, Paymentech, & Elavon lease server time from our First Data backend(now Fiserv)   Our data centers in Omaha, Nebraska, process over five-thousand transactions every second of every daycover over 17-acres, are built One-hundred feet underground, and are protected by a Federal No-Fly-Zone!       go to -> VP’s Educate You

JUST SWITCHED

Yes, I see that here, how long ago was that?

If Less than 2 months: Who did you go with?  They’re a great group! So you’re in good hands for now. Change ID Status to:  [Just Switched] +  [Add ISO]

If more than two months: That’s not a problem. You see, when you qualify at the Tier-1 level, we can overcome any contractual processing issues to which you may be currently exposed.  go to ->  SET A TIME 

IN A CONTRACT

Yes, I know [NAME], that’s not a problem.  You see, now that you are moving up to the Tier-1 national interchange level, we can overcome any contractual processing issues to which you may be currently exposed.

DO I HAVE TO BUY NEW EQUIPMENT

Why [NAME], your equipment is EMV chip card compliant, isn’t it?  IF YES:  OK, so that’s one less thing to have to worry about!                          IF NO:  OK, that’s not a problem. You see [NAME], at the Tier-1 level, we provide equipment at a no-out-of-pocket expense to you

IRRATIONAL FEAR

Let me ask you this [NAME].  What’s your irrational fear?     (Wait)   

Just to be clear, you do know that:

First Data does the processing of the secure payment transactions on your current account. Right?

Of course you know that the banks and third-party sales groups don’t do your processing in their back room. Right? 

But did you know that TSYS, Global, Paymentech, and Elavon lease server time from our First Data back-end? 

OKAY AND MOST IMPORTANTLY

You understand that it’s only because of the 5.54 Billion dollar settlement with Visa and MasterCard that you’re receiving this entitlement. Right?

go to -> VP’s Educate

THE PRESENTATION

GATEKEEPER

This is ____ and I’m in the Risk Department here at Merchant Services and I’m calling regarding the current merchant account.  Unfortunately, there’s been a CHANGE.  Do me a favor and grab [Full Name], will ya!  IF NO NAME USE:  Do me a favor and grab the person who set up the MERCHANT ACCOUNT for me, will ya! 

WE ARE NOT “NEW” TO YOU

[NAME], let me introduce myself, my name is __________, and I’m one of the Risk Managers in the Interchange Division here at Merchant Services.  Do you have a moment to speak with me regarding the current account?

First, I need to inform you that our calls are recorded for Quality Assurance, Training Purposes, and Fraud Prevention. To be clear, this is NOT a sales call  – you are processing with us now.   You know us as  First Data – TSYS – Global – Paymentech-or-Elavon – just depending on where your bank or 3rd Party sales-group placed you when they sold you our services.  We do the authorization, capture, and settlement on the EXISTING account. In other words, we do-what-you-don’t-see. Does that make sense?   OK, and when there’s a change to the account…  I AM required to notify you.

WHY DO WE DO IT

Visa and MasterCard settled a 5.54 Billion dollar Anti-Trust Suit with the Federal Trade Commission last year and you are a member of the affected class.  As a current account holder, we sent out a mailer to your business roughly 90 days ago regarding your entitlement.  That’s why I’m reaching out to you! 

What Happens Next

[Name], your Regional VP from the Interchange Division needs to meet with you at your location to determine how best to structure those Tier-1 entitlements that you’ve earned and qualified for as a result of the settlement.  More importantly, the entitlements include a monetary disbursement from the settlement that we estimate to be between three and eight thousand dollars.  I’ll be able to give a better estimate in a moment. But first I have to read to you the court-mandated disclosures. 

While claims forms are not yet available, your Regional VP will assist you with Pre-registering during the meeting and later submitting the claims form on your behalf when it becomes available. Of course, there is No-cost to you for providing this service and Class Members need not sign up for any third-party service that charges a fee in order to participate in any monetary relief. Additional No-cost assistance will also be available from the Class Administrator and Class Counsel during the claims-filing period. You can also go to the court-appointed website for additional information.  [www.paymentcardsettlement.com]

[Name] the claims period runs from 2004 thru 2018. You were processing cards in 2004, correct?  OK, in order to provide you with an estimate of your entitlement, I need an average monthly processing volume from 2004 to 2018. Your best guess will work. 30K/50K100K

NOTE: Select year and monthly processing amount from the dropdown in Dynamics.   OK [Name] based on your estimate your entitlement will most like be more than $__________.

It gets better [Name].  You see, we are now mandated, by charter – to allow a small percentage of the over seven Million small businesses into our Tier-1 Program.  So now,  you’ll receive many of the same benefits we provide to over twenty-six thousand of our nation’s largest companies.  

Most importantly, what that is going to do for your business, is eliminate 4-levels of retail markup…  umm, to which you’re currently EXPOSED…  resulting in a savings of 30 to 50 percent in your processing-fees-moving-forward.  OK, and because of the entitlement, you don’t have to do the $350 million a month in credit card processing volume that it normally takes…  just to fill out the application to be able to gain access to the Tier-1 Program!

My job is to SET A TIME.     I SET A TIME for your regional VP from the Interchange Division to come to meet with you at your location. 

Now, he’s GOING to come out… he’s GOING to sit down with you… and he’s GOING to customize those TIER-1 Rates because…   

And I need you to REMEMBER… 

YOU – ARE – BEING – PROCESSED – AT – AN – INCORRECT – TIER – 4 – LEVEL – Now-that-you have EARNED – the TIER-1 LEVEL 

So…  Let-Me-Ask-You-This.  Do you prefer mornings or afternoons to, MAKE your meetings?  Go to CRM to schedule the meeting.

 

THE REBUTTALS

DISCLOSURES

[NAME], you’ve heard this before!  You know I have to read these disclosures before I can get to the point, so bear with me, we’re almost there.     AGAIN…

SEND ME INFO

No, I won’t do that!!!  This is banking and I am on a closed server due to THIRD-PARTY DISCLOSURE LAW and PCI Compliance. 

Therefore I am not permitted to send anything via Fax or Email.

LOTS OF SALES CALLS

Listen [NAME]

I understand you get a lot of sales calls and that’s partly our fault.  I’ll explain why.  We did this risk assessment on your business over a year ago upgrading the account to a Low-Risk category and, as a result, the banks and the 3rd-party sales groups solicit you!

go to ->    Banks Don’t Process

HAPPY WITH MY BANK

Listen [NAME]

I understand you’re happy with the group that sold you your current retail processing services.  So why change something that’s working fine. right?  But, what if I told you that you are already processing through us now?

go to ->   Banks Don’t Process

BANKS DON’T PROCESS

You see ____, the banks don’t process cards in the back room. Instead, they act as a mortgage  broker in the equation, selling you our Fiserv, TSYS, Paymentech, and Elavon backend processing services.

So at the end of the day, no matter which bank or a 3rd-party you use, they still look to our backends to do the the AuthorizationCapture-and-Settlement of the transactions on your existing account.

RATES WENT UP

________, Were you even aware that your rates went up in October and now they’re going up again in March?

VP’s EDUCATE YOU

You see [NAME], one of the PRIMARY responsibilities of your local VP, other than to facilitate your transition to TIER-1, is to educate you on how the CC Processing industry truly works. One thing’s for sure before they leave, you’ll know who the players are in the industry, their relationship to each other, and most importantly, how we’re able to streamline the process for you.

Does that make sense? 

WHY COME OUT

Yeah, great question, First, I need you to understand that this is NOT sales call. It’s an interview process conducted by your  Regional VP from the interchange division and is the final step that every business must complete before gaining access to TIER-1. 

Your VP is responsible for the account and needs to meet with you at your location to determine how best to structure the Tier-1 entitlements that you’ve earned and qualified for as a result of that settlement. During the interview, your VP will perform a site survey and then sit down with you and customize your Tier-1 rates to the type of processing you do the most.  Of course, they’ll analyze that against your current situation and demonstrate EXACTLY where the savings are coming from. 

Does that make sense?    

go to ->  SET A TIME 

ARE YOU: PROCESSOR NAME

[PROCESSOR] is our back end and I’m in the Notification Center where we provide notifications pertaining to 6700 retail banks and 3500 3rd party sales groups.  My job is to simply notify you of the change to the account and to SET A TIME. 

go to ->  SET A TIME  

(expect another objection)

WHY DON’T YOU HAVE MY INFO

Listen [NAME], AND I THINK YOU WILL AGREE that as a Risk Analyst in the Notifications Center, I’m not PRIVY to the details of your account 

Nor Would You Want Me To Be

My job is to simply notify you of the change and to SET A TIME… 

I KNOW MY BANK DOESN’T

Yeah, people don’t realize that TSYS, Global, Paymentech, & Elavon lease server time from our First Data backend(now Fiserv)   Our data centers in Omaha, Nebraska, process over five-thousand transactions every second of every daycover over 17-acres, are built One-hundred feet underground, and are protected by a Federal No-Fly-Zone!       go to -> VP’s Educate You

JUST SWITCHED

Yes, I see that here, how long ago was that?

If Less than 2 months: Who did you go with?  They’re a great group! So you’re in good hands for now. Change ID Status to:  [Just Switched] +  [Add ISO]

If more than two months: That’s not a problem. You see, when you qualify at the Tier-1 level, we can overcome any contractual processing issues to which you may be currently exposed.  

go to ->  SET A TIME 

IN A CONTRACT

Yes, I know [NAME], that’s not a problem.  You see, now that you are moving up to the Tier-1 national interchange level, we can overcome any contractual processing issues to which you may be currently exposed.

DO I HAVE TO BUY NEW EQUIPMENT

Why [NAME], your equipment is EMV chip card compliant, isn’t it?

IF YES:  OK, so that’s one less thing to have to worry about!                        IF NO:  OK, that’s not a problem.  You see [NAME], at the Tier-1 level, we provide equipment at a no-out-of-pocket expense to you

IRRATIONAL FEAR

Let me ask you this [NAME].  What’s your irrational fear?     (Wait)   

Just to be clear, you do know that:

First Data does the processing  of the secure payment transactions on your current account. Right?

Of course you know that the banks and third-party sales groups don’t do your processing in their back room. Right? 

But did you know that TSYS, Global, Paymentech, and Elavon lease server time from our First Data back-end? 

OKAY AND MOST IMPORTANTLY

You understand that it’s only because of the 5.54 Billion dollar settlement with Visa and MasterCard that you’re receiving this entitlement. Right?

go to -> VP’s Educate